By Jerry Mix, Turf Magazine
What do you know about The Dwyer Group, based in Waco, Texas? If you don’t much about it now, you will soon. The company will likely be coming to a market near you soon. It was featured this past January on Undercover Boss, a CBS reality program.
Here is how that show went: Dina Dwyer-Owens, president and CEO of The Dwyer Group, an international $800-million company, was professionally disguised to go undercover and pretend to be Faith Brown, an administrative assistant seeking employment in the service industry. In her disguise she visited four companies, each one a subsidiary of The Dwyer Group. Each company thought it was participating in a different reality television program; none suspected that it was hosting its boss.
Over the course of the hour-long program, viewers watched Dwyer-Owens visit and work with service technicians at four franchise locations in different parts of the country: Mr. Rooter, Mr. Appliance, Mr. Electric and The Grounds Guys. These are four of the eight home and property service brands under The Dwyer Group’s umbrella of companies. The Grounds Guys is the latest addition, joining The Dwyer Group in 2010.
If you haven’t heard about The Grounds Guys, you’ll likely hear about this rapidly growing group of landscape franchises soon. In fact, you find yourself either competing against one or, perhaps, joining the organization.
Read the Full Article at TurfMagazine.com
| April 2012 | |
 
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| pages B24-C1 | Table of Contents |